ifia JAPAN 2024 / HFE JAPAN 2024

The “food exhibitions International Food Ingredients & Additives Exhibition and Conference (ifia) JAPAN 2024” and “Health Food Exposition & Conference (HFE) JAPAN 2024” were held simultaneously at Tokyo Big Sight in Japan for three days from May 22nd to 24th, 2024.
The exhibition focused on food ingredients (seafood, meat, eggs, milk, fruit, vegetables, etc.), and also introduced food additives (acidulants, sweeteners, emulsifiers, thickeners, flavorings, colorings, preservatives, antioxidants, enzymes, etc.). In addition, although rare, there also had some booths from manufacturers dealing in peripheral technical materials related to the food industry, such as biotechnology, hygiene management materials, and IT solutions.
This year, 324 companies exhibited, an increase of about 30% from last year.
This year’s exhibition saw particularly strong participation from China, with over 70 companies gathering. As a new initiative, the exhibition organizers had set up an exhibition area called the China Pavilion, and focused on increasing the number of Chinese companies exhibiting.
With the end of the COVID-19 pandemic, the number of visitors has also increased from 24,932 in 2023 to 36,383 this year, 1.5 times the number of visitors last year.
As for visitors, it seemed that they were not only Japanese and Chinese, but also buyers from the United States, India, Korea, and other countries.
At our booth, while Japanese people had many questions about each material, there were many inquiries from overseas such as “Can raw materials be shipped from China to Korea?” and “Which of these raw materials can be shipped to the United States?”
Currently, Huisong has bases all over the world and has a track record of selling in countries around the world. I hope that the exhibition to be held in Japan will be an opportunity to introduce Huisong’s track record to people from all over the world.